Professional Growth

Helping the Dealers help themselves.

In June 2012 Abhay Rao Founded Abhay Neena Associates (ANA) Management Consultancy Firm in India. Abhay Rao is a 30th January 1972   Born, is a B.Com Graduate from Mumbai and has Post Graduation in DBM and MBA in Finance.

We provide strategic, unbiased and objective advisory services which assist Auto Manufacturers and Dealers in improving productivity and overall performance and mainly Profitability. Advisory expertise covers areas such as Planning and Operations, Change Management, Financial Performance, Marketing, Business Restructuring, Business Development, Support and Human Resources, with an emphasis on managing risks and costs. Approach – FIND new profit opportunities and ideas that are not in radar, FIX what’s not working using processes and best practices that stick, EXECUTE the solutions. ANA has a staff of 5 consultants currently assisting mainly in Audits at Dealerships and for Preparing Analytics.


Bahrain Mercedes | 2002 - 2008


Change Management Took over the reins and headed a family run business which was in existence for 50 years but was heading towards closure and successfully bailed out the 700 employee company vide restructuring the same to professionalism and ensuring long term sustainability. In the 7 years as Dy General Manager & Financial Controller Lead and represented the company to Mercedes-Benz and to the outsiders. Strategic planning, Target setting, Steering and Managing the entire affairs inclusive of independently handling.

Kuwait Mercedes | 2008 - 2010

Was the Executive Director Execution of company expansion projects, Planning and strategy was a part of the profile. Was the Project Manager for AUTOLINE Daimler ERP solution. Successfully implemented the same and earned the best project manager certification from CoC Singapore Daimler.

Mumbai Mercedes | 2010 - 2012

As a CEO headed the NEWLY set dealership. Laid down a solid foundation with objectives and the resultant was the dealership overachieved its sales and after-sales targets with ease in the first two years as well yielded profits. The dealership stood FIRST in Pan India for its qualitative results, thereby setting up a benchmark for processes in PAN India. In the very second year, the company entered into expansion plans for sales and after-sales.